April GodboutNew Press Release from IGIGI
June 23rd 2009 20:38
FOR IMMEDIATE RELEASE
Plus Size Designer and Etailer IGIGI Adopts Fast Fashion for a Recession
Remedy
Customers Respond to Trendy, Timely and Affordable Options Available Daily
SAN FRANCISCO, CA‹June, 23, 2009‹IGIGI Inc.,www.igigi.com, women¹s premier
brand and etailer of contemporary fashions in sizes 12-32, launches fast
fashion business model, new website, and strategic partnerships that
reaffirm IGIGI¹s commitment to serve the plus-size community and amplify its
mission to transform the world¹s view of beauty.
IGIGI¹s adoption of the consumer-led fast fashion business model comes as a
solution to provide customers with a frequent flow of on-trend, seasonal
styles at affordable prices. Inspired by the demand-driven success of fast
fashion retailers like Zara, H&M, and Topshop, IGIGI implemented a trial
program for three months. Consistent sell-through rates of 80% to 90% proved
the model viable and gave rise to The IGIGI Limited Collection (LC); an
exclusive line of trendy, unique, and affordable designer styles produced in
small quantities and released four to six times a week at $60 - $160.
³We saw an opportunity in the economic slowdown to take a step back and look
at the overall picture; to analyze our industry and align our business with
our customer better than ever before,² said Alex Brodsky, IGIGI CEO. ³There
is a strong customer base that demands and desires nothing short of what¹s
available in straight sizes. We listened to the customers, Invested in what
we learned, and applied it to our business model in order to deliver
innovation in the industry and the service and product our customer
demands.²
Fast fashion model provides better insight to customer demand and enables
IGIGI to plan for just-in-time releases based on the most popular styles.
IGIGI¹s long-standing practice of manufacturing through local factories
makes shorter cycle times possible. Plus-size customers benefit from always
finding fresh, unique, seasonal styles that come with a sensible price tag.
³I am so happy to bring something new to the plus-size community,² said
Yuliya Raquel, Chief Designer and Founder of IGIGI. ³The negativity
surrounding plus size, and the lack of stylish options was what got me
started in this business in the first place. I want to push the boundaries
that traditionally define beauty and contribute to an all inclusive, all
encompassing definition. I feel like we are one step closer to that mission
with this new collection.²
To keep up with the new customer demands and business model IGIGI recently
launched their new website. The new IGIGI website delivers a more robust
experience and focuses on the needs of the customer. Features like
ShapeStylist help customers determine their shape, choose garments that will
best complement their figure, and alleviate the fear of online shopping. The
Stylephile blog keeps customers up-to-date with the latest trends, offers
advice for perfecting your perfect style, and lets them get behind the
scenes at IGIGI through featured entries written by lead designer Yuliya
Raquel.
IGIGI has also formed partnerships with leading players in their respective
industries, including MyShape and BBWPersonalsPlus®, the premier online
personals site for BBW dating, and expects to disclose information on these
partnerships and more in the coming months.
IGIGI Inc., headquartered in San Francisco, CA, designs, manufactures, and
etails apparel and accessories for fashion-loving women in sizes 12-32.
IGIGI designs are created with a goal to accentuate and celebrate the beauty
and sensuality of the curvaceous female figure. IGIGI apparel and
accessories are manufactured in the United States and available online at
www.igigi.com <http://www.igigi.com> .
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Plus Size Designer and Etailer IGIGI Adopts Fast Fashion for a Recession
Remedy
Customers Respond to Trendy, Timely and Affordable Options Available Daily
SAN FRANCISCO, CA‹June, 23, 2009‹IGIGI Inc.,www.igigi.com, women¹s premier
brand and etailer of contemporary fashions in sizes 12-32, launches fast
fashion business model, new website, and strategic partnerships that
reaffirm IGIGI¹s commitment to serve the plus-size community and amplify its
mission to transform the world¹s view of beauty.
IGIGI¹s adoption of the consumer-led fast fashion business model comes as a
solution to provide customers with a frequent flow of on-trend, seasonal
styles at affordable prices. Inspired by the demand-driven success of fast
fashion retailers like Zara, H&M, and Topshop, IGIGI implemented a trial
program for three months. Consistent sell-through rates of 80% to 90% proved
the model viable and gave rise to The IGIGI Limited Collection (LC); an
exclusive line of trendy, unique, and affordable designer styles produced in
small quantities and released four to six times a week at $60 - $160.
³We saw an opportunity in the economic slowdown to take a step back and look
at the overall picture; to analyze our industry and align our business with
our customer better than ever before,² said Alex Brodsky, IGIGI CEO. ³There
is a strong customer base that demands and desires nothing short of what¹s
available in straight sizes. We listened to the customers, Invested in what
we learned, and applied it to our business model in order to deliver
innovation in the industry and the service and product our customer
demands.²
Fast fashion model provides better insight to customer demand and enables
IGIGI to plan for just-in-time releases based on the most popular styles.
IGIGI¹s long-standing practice of manufacturing through local factories
makes shorter cycle times possible. Plus-size customers benefit from always
finding fresh, unique, seasonal styles that come with a sensible price tag.
³I am so happy to bring something new to the plus-size community,² said
Yuliya Raquel, Chief Designer and Founder of IGIGI. ³The negativity
surrounding plus size, and the lack of stylish options was what got me
started in this business in the first place. I want to push the boundaries
that traditionally define beauty and contribute to an all inclusive, all
encompassing definition. I feel like we are one step closer to that mission
with this new collection.²
To keep up with the new customer demands and business model IGIGI recently
launched their new website. The new IGIGI website delivers a more robust
experience and focuses on the needs of the customer. Features like
ShapeStylist help customers determine their shape, choose garments that will
best complement their figure, and alleviate the fear of online shopping. The
Stylephile blog keeps customers up-to-date with the latest trends, offers
advice for perfecting your perfect style, and lets them get behind the
scenes at IGIGI through featured entries written by lead designer Yuliya
Raquel.
IGIGI has also formed partnerships with leading players in their respective
industries, including MyShape and BBWPersonalsPlus®, the premier online
personals site for BBW dating, and expects to disclose information on these
partnerships and more in the coming months.
IGIGI Inc., headquartered in San Francisco, CA, designs, manufactures, and
etails apparel and accessories for fashion-loving women in sizes 12-32.
IGIGI designs are created with a goal to accentuate and celebrate the beauty
and sensuality of the curvaceous female figure. IGIGI apparel and
accessories are manufactured in the United States and available online at
www.igigi.com <http://www.igigi.com> .
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